Sr Copywriter / Creative Lead
babyhorserescueGOFs.gif

dignity health

Dignity Health

From social media campaigns to stop-action animation video to a traveling weeklong roadshow, I’ve worked on a wide variety of projects for this (now national) hospital network.

“Giving Back”
Found footage video promoting the message that life is sweeter when we give back.

“The Lonely Snowman”
Holiday video created to promote togetherness during the holidays. One of DH’s highest-performing videos.

“Horse Rescue”
Found footage of a sweet rescue of a baby horse separated from its mother.
An AdAge Creativity Editor’s Pick

“Kid Football”
DH is big on found footage. This one is about a big brother and his teammates going far for someone special.

“Holiday Sweater”
Our woodland creatures reunite for the 2018 holiday season.

“Snow Globe”
Our woodland friends are back again for holiday 2017.

“Couple Dancing”
Found footage video part of an orthopedics campaign.

“Mother’s Day” found footage social video.

“Mother’s Day” found footage social video.

 

Nurses Week Campaign 2017
We worked with a musician to write a custom song for Nurses Week. Each day, we went to a different location and serenaded one lucky nurse with a custom verse. We created a new video each day from the road and broadcasted each performance on Facebook Live. The campaign was a huge success. It was also an AdAge Creativity Editor’s Pick.

 

“12 Days of Humankindness”
A selection of GIFs and stills for our holiday social campaign for 2018.

 

“Daddy Crib” was an AdAge Creativity Editor’s Pick